WSQ Content Marketing & Video (sf) (synchronous and Asynchronous E-Learning)

The "Content Marketing" Module equips learners with the knowledge and skills required to excel in the field of content marketing. Through a series of learning units, learners will develop a strong foundation in content marketing strategies, gain proficiency in creating compelling content for brand building, master the art of developing engaging email content and sequences, learn website designing using WordPress, and explore the world of video production.

By completing the "Content Marketing" Module, learners will attain essential knowledge and skills to thrive in the dynamic field of content marketing. They will understand the principles and best practices of content marketing, enabling them to develop effective strategies that resonate with target audiences. Additionally, learners will acquire the skills to create engaging and high-quality content that effectively communicates brand messages, enhances brand identity, and fosters meaningful connections with audiences. They will also learn how to develop compelling email content and sequences that drive customer engagement and generate results. The Module further covers website designing using WordPress, empowering learners to create professional websites that are visually appealing, user-friendly, and optimized for conversions. Lastly, learners will explore video production, learning how to produce captivating videos that tell brand stories, engage audiences, and drive online engagement.

Through a series of hands-on projects, learners will have the opportunity to apply their knowledge and skills in real-world scenarios. They will implement projects focusing on content marketing, brand building, email marketing, website design, and video production. By actively engaging in these projects, learners will gain practical experience and develop the ability to create, execute, and optimize content marketing initiatives effectively.

What You'll Learn

This course is designed to target the audience who would like to gain content marketing skills. Duration of this course is 60.5 hours.

This course comprises of following Instructional Units

• Introduction to Content Marketing
• Content Creation for Brand Building
• Developing Engaging Email Content and sequence
• Website Designing using WordPress.
• Video Production

Knowledge Outcomes

Plan content calendars, set goals, and identify key performance indicators (KPIs) for tracking progress

Incorporate branding elements consistently into content, ensuring a strong and recognizable brand identity.

Develop web design skills, including using WordPress as a content management system.

Expertise in video production, including scripting, shooting, editing, and post-production.

Skills Outcomes

Develop a content marketing strategy.

Developing skills in creating high-quality and engaging written and visual content.

Design effective email sequences.

Use the WordPress platform for website creation and management.

Implement video production, including scripting, filming, and editing.

Minimum Entry Requirement

Academic Qualification: Minimum 1 credit in N Level or its equivalent

Experience: Savvy with social media platforms