WSQ Advanced Search Engine Optimisation

The Advanced Search Engine Optimisation course aims to provide learners with an in-depth understanding of the technical and analytical aspects of search engine optimisation, including advanced techniques and tools used in SEO to increase website traffic and improve search engine rankings. Learners will learn keyword research and analysis, including in-depth keyword research to identify high-value content creation and optimisation opportunities, as well as utilising advanced SEO tools to conduct a comprehensive SEO analysis and audit of an existing website to develop ranking improvement action plans.

What You'll Learn

Upon completion of this course, trainees should be able to:

● analyse the organisation's business goals and objectives and explain how SEO supports the overall business strategy

● analyse key performance metrics and indicators of success to evaluate effectiveness of SEO campaigns

● employ the communication mechanics of an integrated SEM/SEO campaign and demonstrate ways to introduce, integrate, and align marketing efforts on both platforms to boost brand, customer engagement and sales

● discuss emerging SEO trends and developments, including tools, technology and algorithm updates

● develop an advanced SEO marketing strategy and determine performance metrics to evaluate effectiveness

● develop advanced integrated Link Building strategy by combining traditional and SEO best practices

● utilise advanced SEO tools to conduct a comprehensive SEO analysis and audit of an existing website to develop ranking improvement action plans

Minimum Entry Requirement

● WPLN Level 6.

● Diploma in Digital Marketing; OR

● Mature candidates (≥ 30 years old with 8 years' work experience in a digital marketing-related field); OR

● Candidates with other qualifications will be considered on a case-by-case basis