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Category: Marketing & Sales
The focus of this workshop is to help participants better understand their customers' experience of your brand at various touchpoints. These insights can contribute to better business decision-making and the development of improvement programs that continuously improve on service design.
Participants will adopt a blend of discussion-based and problem-based learning in this workshop, and to contextualise their learning with examples from actual workplace settings. The course will engage with hands-on practice while discussions and reflections aim to develop critical thinking for the participants' learning and development.
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