Tpud – Digital Marketing (asynchronous E-Learning)

• To optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.
• To create, execute and optimize an effective ad campaign using either Google Ads or META Ads.
• Display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using either Google Ads or META Ads.
• To understand the strengths/weaknesses of email marketing strategy, email campaigns and results.
• To use Google Analytics to evaluate your audience, measure the success of your acquisition, understand engagement efforts, evaluate your user's conversions to your goals, and use those insights to plan and optimize your marketing budgets.

What You'll Learn

This programme provides participants with a universal perspective on Digital Marketing concepts as well as providing in-depth methodologies and tools:

• To develop a framework that will help you organize and plan your Digital Marketing approach.
• To plan your content marketing, develop content that works well for your target audience, and measure its impact.
• To manage your social media presence, and how to create effective content for each platform.
• To execute advertising campaigns that resonate with your audience.

Minimum Entry Requirement

Basic English Proficiency