Tiktok Playbook: Power-Up Livestream Commerce

At the end of this course, learners will be able to:

• LO1. Apply customer analysis tools and applied behaviour analysis to profile customer segments to determine live commerce experience model, pricing strategy and product choices
• LO2. Determine the implications of customer experience management before, during and after livestreams on the organisation's product sales and marketing success
• LO3. Set up performance indicators and analytics dashboards to analyse customer experience and engagement after live engagements
• LO4. Derive insights about the target customers, their emotional triggers and their ideal customer experience
• LO5. Prepare the run sheet and script for live engagement with customers for specific products based on insights
• LO6. Conduct the livestream session in alignment with the overall vision and plan for the target customers' journey
• LO7. Manage communications with the customers after the live engagement to achieve the engagement goals

What You'll Learn

Live commerce is the act of selling products online through live video while shoppers interact with the brand in real-time. This course will equip learners with the knowledge and skills to effectively required to manage and execute a live commerce TikTok livestream session from end to end "“ from scripting and preparations to the actual streaming and live interactions to the management of fans interactions and follow-ups during and after the live session.

Minimum Entry Requirement

Entry Requirements

• 1 year working experience in any sector;
• Workplace Literacy and Numeracy (WPLN) 4 or equivalent; and
• Proficient with the use of an Apple/Windows laptops and a smart phone.
• Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 3 years of relevant working experience in retail and/or customer-facing roles, subject to the MR's approval.