Tfip – Crisis Management & Business Resiliency

This course will equip learners with the skills and knowledge to identify effective communications and PR strategies to handle various risk scenarios in their financial institutions. Through this course, learners will understand the purpose and benefits of a comprehensive Stakeholder Map, how Media and Employee Engagement Strategies are developed, how to measure performance of specific Channels and Platforms, and determine the key elements of a Trendwatch Dashboard.

What You'll Learn

• Understand the five disciplines of an effective crisis management programme
• Appreciate the six key elements of a crisis management framework
• Learn to apply the 16-step process to implementing a crisis management framework using a case study
• Undertake a self-assessment exercise to determine the current crisis management capability and readiness of their organizations

Minimum Entry Requirement

• English proficiency level equivalent to Grade C6 of GCE 'O' Level English or Employability Skills
• Good understanding of Business Functions in their organisation