Strategic Selling: From Customer Insights to Closing Techniques

Welcome to our Strategic Selling: From Customer Insights to Closing Techniques course, designed for sales professionals seeking to elevate their skills and adapt to the ever-evolving landscape of consumer behavior. Whether you're an experienced salesperson, aspiring to enter the sales profession, or aiming to enhance your sales closing techniques, this course is tailored to empower you with the knowledge and skills necessary for success in today's dynamic market.

Informed by insights from Forbes and LinkedIn articles, we recognize the crucial role of sales teams in driving revenue and sustaining a company's growth. The course addresses identified performance gaps in sales and equips participants with the tools to navigate the changing landscape of buyer behavior.

What You'll Learn

• Identify various aspects of customers, including demographics, lifestyle, purchasing power, behaviors, and cues.
• Examine the diverse range of customer buying motives caused by functional and emotional motivations
• Analyse key competitors and their product offerings to gain an understanding of the competitive landscape.
• Explore effective sales closing techniques and strategies to guide customers' focus towards specific merchandise.
• Monitor organizational procedures related to closing and processing sales such as the use of Point of Sale (POS) terminals, cashless transactions and document supplies.
• Organise cash float and supplies of cash change to ensure accuracy and seamless transactional process.
• Prepare cash collection and report documentation for cash collection and other discrepancies.

Minimum Entry Requirement

• Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent or minimum of 1 year working experience
• To counsel and advise applicants who did not meet the entry requirements that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.
• Attitude: engaged and ready to make a difference in the workplace, values learning and open to be upgraded with new skills, and be responsible and committed to his/her career growth