Social Media Marketing Fundamental 3

Market and Consumer trends

• Explain how to keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages
• Explain on the considerations of consumer reviews and user-generated content

Brand and marketing strategies performance targets

• Develop performance targets aligned to brand and marketing strategies and objectives
• Identify the key elements of an organisational social media plan

Social Media Strategy plans, policies and guidelines

• Establish the social media strategy plans, policies, standards and guidelines
• Describe the key Copyright and intellectual property considerations

Relationships with industry and social media colleagues

• Explain how to establish positive relationships with industry and social media colleagues such as influencers and blogger requirements for the deployment of social media marketing activities
• Explain the Values of building a community of advocates on a social media platform

Budget requirements of social media marketing activities

• Apply budget requirements for the deployment of social media marketing activities

Management of social media platforms

• Evaluate various types of technology tools to assist in the management of social media platforms
• Explain the Characteristics of customer behaviour in relation to social media use

Communication plans and guidelines

• Develop a communications plan and guidelines
• Explain the Privacy legislation and confidentiality requirements

What You'll Learn

This module prepares the learner to be competent in social media marketing in the real-world context. Competency training starts with understanding the strengths and weaknesses of major social media platforms such as Facebook, Instagram, Twitter & LinkedIn. Next, the impact of social media on a customer journey needs to be examined. Effective strategies to develop a practical social media plan in addition to detailed steps to executing both paid and organic social media campaigns will also be covered. As social media channels are best utilised to create awareness, encourage engagement and generate leads, this syllabus will focus particularly on lead generation strategies using social media. By the end of the course, the learner will not only understand how to effectively leverage social media to build brand awareness and engagement, the learner will also be able to successfully plan, manage and execute an effective social media lead generation campaign.

Minimum Entry Requirement

Assumed Skills and Knowledge:

• Manage the delivery of services to stakeholders within projects of limited scope.
• Have effective communication and relationship management skills to work with employees from all levels and areas within an organisation.
• Provide support to operational employees in the implementation of change processes.
• Work with competitive knowledge of the business, industry and sector in which the organisation operates.
• Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) & Workplace Literacy (WPL) Level 5.
• The entry requirement will be 'N' level/'O' level qualification and above and be able to read and write English at a proficiency level equivalent to the ES WSQ WPL Level 5/'N' Level.
• Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (WPN) Level 5/'N' Level.