Social Media Marketing (classroom and Asynchronous E-Learning)

K1 Types of social media platform, tools and their operation

K2 Organisational policy and procedures for social media use

K3 Rules and regulations and terms of use of specific social media platforms

K4 Copyright and intellectual property considerations

K5 Tools for social media scheduling

A1 Execute social media marketing campaign in alignment to marketing strategies, operational plan and budget

A2 Monitor campaign performance and effectiveness in accordance with performance measures to further refine action plan

A3 Evaluate the use of new social media technologies

What You'll Learn

At the end of the programme, learners will be able to proactively seek and evaluate innovative marketing opportunities to enhance customer engagement while adhering to legal and ethical practices for use of social media

LU1: Understand the Various Social Media Platforms and its Processes

LU2: Construct a Social Media Campaign to Your Budget

LU3: Evaluate your Social Media Platforms

Minimum Entry Requirement

Age Requirements

• 25 years to 65 years old

Academic Requirements:

• Minimum GCE 'N' level holder

Literacy Requirements:

• GCE 'N/O' Level English of C6 grade

Industry/Working Experiences:

• Have a comprehensive understanding of the organisation's vision, mission, values and business goals
• Have 1 year of executive experience