Service Brand (level 4) (asynchronous and Synchronous E-Learning)

• Organisation's branding strategy
• Impact of service branding initiatives on business Importance and benefits of service branding
• Methods to evaluate impact of service branding initiatives
• Develop an appreciation for the service brand as a competitive advantage for the organisation
• Establish strategies to champion the adoption of the service brand
• Evaluate the impact of service branding initiatives on the organisation

What You'll Learn

Communicate the importance and benefits of a service brand for the organisation and drive service branding initiative.

Minimum Entry Requirement

Academic Requirements:

• GCE O Level OR
• Nitec/Higher Nitec qualifications OR
• WSQ Advanced Certificate in Retail Supervisory

Literacy Requirements:

• Obtain at least a C6 pass for English at GCE 'O' Level / a B2 for English at IGCSE OR
• Achieve a minimum band of 5 in IELTS OR
• Achieve a minimum of 110 points (computer-based)/30 points (internet-based)/250 points (paper-based) in Test of English as a Foreign Language (TOEFL) OR
• WPL of Level 7/8