Search Engine Optimisation Essential

By the end of this course, learners will be able to:

• Manage Search Engine Ranking.
• Implement Search Engine Methods of assessing SEO.
• Determine organisation's SEO strategies.
• Manage keyword research in alignment with SEO strategies.
• Provide SEO recommendations to elements and structure of websites and web pages.
• Optimise content creation by partnering with editorial and marketing teams.
• Apply the social network media for SEO.
• Evaluate and interpret the internet marketing strategies of a website.
• Monitor web analytics dashboards and reports on SEO strategies.
• Identify the processes involved in managing search results.
• Evaluate search performance across channels to improve rankings.

What You'll Learn

• What is a Search Engine and how do they work
• Determine SEO strategies
• Research and create SEO keywords
• Examine On-Page SEO
• Optimise SEO content creation
• Apply social media for Off-Page SEO
• Evaluate internet marketing strategies
• Monitor and track web analytics dashboard
• Evaluate and manage search performance

Minimum Entry Requirement

• Be able to operate a personal desktop computer.
• Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications ("ES WSQ") Workplace Literacy ("WPL") level 5.
• Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
• Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy ("WPN") level 5.