SCTP Go-To-Market (gtm) Product Launch

This course equips participants with the strategic framework and practical tools necessary to successfully launch digital products in the marketplace. It covers the entire GTM process, from product development to customer acquisition, ensuring that businesses can effectively position, market, and sell their digital offerings.

What You'll Learn

The course objectives are to equip learners with knowledge and skills in:

• Execution of Go-To-Market GTM Product Launch
• Creating Marketing Strategy and Launch Calendar
• Establishing Distribution Channels
• Setting Pricing Strategy & Revenue Model
• Developing Promotional Campaigns and Pre-launch Buzz
• Managing Public Relations and Influencer Outreach
• Product launch execution and Performance Tracking

Minimum Entry Requirement

Individuals should possess a relevant background, which may include:

• A minimum of a diploma; or
• Relevant work experience in technology related job roles; or
• Prior or current work experience in a sales, commercial management, business development, marketing, product management