Retsf”“marketing Analytics (synchronous and Asynchronous E-Learning)

This Course helps in getting started with marketing data analytics, by explaining various data collection methodologies and approaches, understanding of Primary and Secondary demands, types of variables affecting future products and preparing various marketing dashboards and reports which can help business to take data driven decision.It is suitable for industry sectors like Banking & Securities, Insurance, Energy, Healthcare, manufacturing, FMCG markets, E-Commerce etc. all need Marketing analysis. It is targeted at IT & Non-IT Professional (PME) from Marketing departments can take up this course, to analyze marketing performance, monitor trends over a time and Forecast future results.

What You'll Learn

There are 8 learning units. They are:

IU 01 Marketing Analytics : An Overview

IU 02 Demand, Demand Types and Product Life Cycle Management

IU 03 Data Sources for Marketing Analytics

IU 04 Data Preparation for Marketing Analytics (Extraction, Cleansing and Transformation)

IU 05 Marketing Data Modelling

IU 06 Marketing Data Visualization

IU 07 Data Analysis

IU 08 Deployment of Marketing Analytics