Qualitative Interviewing

This course gives an introduction to the method and practical hands-on experience in designing and conducting interviews. Learners will learn the differences between quantitative and qualitative methods of interviewing, as well as gain an understanding of the different types of interviews, sampling, recruitment and how to craft questions. Learners will explore ways of establishing rapport and ways to get interviews done. Finally, this course also explores the analysis of data and how to present them.

What You'll Learn

At the end of the course, learners will be able to:

• Describe and identify the differences between quantitative and qualitative methods of interviewing
• Explain the ethical considerations, reflexivity and accountability surrounding interviews
• Craft interview questions
• Apply good pacing techniques and establish rapport with interviewees
• Analyse and present data clearly