Professional Certificate in Chinese Digital Media Content Creation

Learning Objectives

• Deepen your understanding on the peculiar characteristics of both the English and Chinese Language;
• Master the practical skills and knowledge on Chinese-English and English-Chinese bilateral translation;
• Become proficient at translating commonly used business documents;
• Master the basics and skills of interpretation;
• Learn the necessary strategic skills, tools and techniques for digital media marketing and advertising
• Produce content for marketing communications purpose in both English and Chinese
• Amplify your content on digital media through search engine optimization
• Learn the techniques and skills of podcast production
• Produce your original podcasts
• Learn the techniques and skills of video production
• Produce your own short video

What You'll Learn

Adopting a mix of lectures and hands-on activities, participants will be exposed to the key digital content writing and production technical skills demanded by the industry such as digital content writing including translations, business writing, bilingual digital content development for web and social media, and digital content production including podcasting and video storytelling, to develop students into competent and creative professionals capable of Chinese, as well as bilingual content creation for multiple media platforms and regional business opportunities.

Modules

• Translation & Business Writing as a Professional
• Digital Storytelling & Visual Communication
• Podcasting & Short Video Production

Minimum Entry Requirement

Fluency in English and Chinese