Powering Customer Experience Through Digital Brand Design

By the end of the course, participants will be able to:

• apply employer branding to build a Cult Brand to raise fanatic followers
• generate customer experience strategies with digital brand design principles to create engaging, personalised, and effective digital experiences that enhance customer experience and build brand affinity to impact the success of a business
• develop user experience (UX) skills in customer research and analysis to identify customer needs, preferences, and pain points
• harness Design Thinking processes to create emotional connections, design customer-centric digital experiences, ideate, prototype, and test solutions to create seamless digital experiences
• develop customer experience management skills to create strategic projects that ensure successful customer experience outcomes.

What You'll Learn

With heightened competition and receding brand loyalty, digital marketers need a strategic roadmap to Power Customer Experience (CX) through Digital Brand Design. In this course, participants will pick up learning points on how to develop a Memorable Brand; how to integrate a Unique Value Proposition into a brand; and create Brand Promise and Brand Personality to build Brand Affinity. Find out the secrets to creating a Cult Brand. Learners will apply practical strategies, frameworks and tools in group projects to delve into Brand Persona, Customer Journey Mapping and Design Thinking as part of the strategic digital roadmap to deepening Brand Loyalty.

Minimum Entry Requirement

Minimum Diploma required with English language proficiency.