Modular Certificate in Digital Marketing & Analytics – Part of Part-Time Diploma in Digital Communication (ddc)

The Modular Certificate in Digital Marketing & Analytics consists of three essential modules designed to equip participants with key skills in the digital marketing landscape. The Introduction to Digital Marketing module covers the latest tools and techniques for creating effective digital marketing campaigns, including search engine optimization (SEO), social media marketing, and crisis communication. In the Content Marketing module, participants learn how to develop and implement a content strategy that resonates with target audiences across various platforms like Facebook, YouTube, and blogs. Finally, the Digital Analytics module introduces participants to data analytics, teaching them how to use analytics tools to track and measure the success of digital campaigns across multiple channels, including websites and social media.

What You'll Learn

In the Modular Certificate in Digital Marketing & Analytics, you will:

• Discover the latest tools and techniques for creating effective digital marketing campaigns. You'll learn about important topics like search engine optimization (SEO), social media marketing, and how to manage online crises.
• Understand how to develop and implement a content marketing plan. You'll learn to create interesting and engaging content that appeals to your audience on platforms like Facebook, YouTube, and blogs.
• Get introduced to data analytics to help you understand and improve your digital campaigns. You'll learn how to use analytics tools to track your campaign's success across different channels, including websites and social media.

Minimum Entry Requirement

● 3 relevant GCE 'O' Level passes and at least 1-year of relevant work experience; or

● NITEC with GPA ≥ 3.5 or GPA ≥ 3.0 and at 1-year of relevant work experience; or

● Higher NITEC with GPA of ≥ 2.0 or GPA ≥ 1.5 and at least 1-year relevant work experience; or

● NITEC in Technology or Services with GPA ≥ 3.5 and at least 1-year relevant work experience; or

● Higher NITEC in Technology or Services with GPA ≥ 2.0 and at least 1-year relevant work experience; or

● Relevant WSQ Diploma qualifications (or higher) and Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA and 1-year relevant work experience; or

At least 2 years relevant work experience.