Mobile Filmmaking

Mobile Filmmaking is a hands-on course designed to introduce participants to the basics of creating effective short-form videos for social media and branding purposes. In today's digital landscape, videos play a crucial role in helping brands and businesses connect with their audiences. This course guides participants through the process of creating a simple 15-second brand video, providing practical techniques for in-house video production without the need for extensive equipment or prior experience.

The course covers the entire video production process, from understanding the social media video landscape to hands-on exercises in pre-production, production, and post-production. Participants will learn to translate brand messages into compelling short-form content, apply basic filmmaking techniques, and edit their footage into polished branding videos.

Topics Covered:

• The Social Media Video Landscape: An introduction to trends, formats, and content styles
• The 3Ps of Video Production: A step-by-step approach to Pre-production, Production, and Post-production
• Pre-production Exercise: Developing a script and storyboard for a 15-second branding video
• Production Exercise: Filming short video clips using mobile devices while applying key filmmaking techniques
• Post-production Exercise: Learning and applying basic editing techniques to create a finished video
• Screening & Review: Sharing work and receiving feedback

What You'll Learn

By the end of this course, participants will:

• Gain a better understanding of the role of video in social media and branding
• Explore ways to translate brand or campaign messages into short-form video content
• Learn how to produce a 15-second brand video using basic filmmaking techniques
• Plan videos effectively with pre-production techniques such as ideation, storyboarding, and scripting
• Get hands-on experience in filming, covering camera work, lighting, and sound
• Pick up basic editing skills to refine footage into a short branding video