Introduction to Reputation Management Analytics: Making Data-Driven Decisions in Hospitality Business Marketing

Through this course, learners will be equipped with the competency to:

• Prepare business data for analysis using appropriate reputation management software and data transformation techniques
• Apply data analysis using both statistical and graphical methods
• Effectively communicate insights gleaned from analysis using data visualization that adheres to best practices and principles for Hospitality marketing and publicity.

What You'll Learn

In today's digitalized business environment, data is gathered in ever increasing quantity and variety. The skills to make sense of data, and the ability to make data driven marketing and publicity decisions have become an invaluable competency for today's business managers.

Learners will acquire practical knowledge of a reputation management system to prepare business data, and applicable skills to explore and analyse these data to glean actionable insights to augment business decision making in the area of hospitality marketing and publicity.

Minimum Entry Requirement

Hospitality Industry staff who would like to be introduced to how a reputation management system works and its subsequent use and application in Hospitality marketing and publicity.