Introduction to Behavioural Insights: Nudging Decisions and Behaviours

Behavioural Insights (BI) is the application of behavioural sciences to manage, influence, and change people's behaviours. It can be applied to improve outcomes across a wide variety of processes, such as customer experience, service delivery, policy design and implementation, work management, and product and service design. Professionals equipped with a good understanding of BI will be able to adopt a behavioural lens in solving problems within their organization and to engage better with external stakeholders and their customers.

This 2-day course provides a basic introduction to the BI and how it can be applied to influence decisions and behaviours in various domains such as consumer, health, community engagement, online behaviours, etc. It aims to equip professionals with foundational knowledge in BI and understand its applications in various professional settings and industries.

What You'll Learn

Participants will learn the following in the course: (a) foundational models of how people think and behave, (b) adopt a behavioural lens in problem solving, (c) strategies for efficient data collection, (d) apply frameworks to transform collected data into insights, (d) apply solution frameworks to develop targeted BI solutions based on insights to solve problems, and (e) strategies for evaluating the efficacy of developed BI solutions.