Innovation Leadership: Mastering the Working Backwardsâ Methodology (classroom & Asynchronous)

In a business world defined by constant change, innovation is key to staying ahead. However, many organisations struggle to overcome the hurdles that come with turning bold ideas into reality.

This dynamic two-day Korn Ferry Academy course Innovation Leadership: Mastering the Working Backwards Methodology introduces the Working Backwards Method "“ a proven approach to product development that starts by envisioning a fully developed, market-ready product centred on customer needs. Rather than jumping directly into product creation, this approach helps to begin with a clear, customer-focused vision based on insights and feedback "“ and then work backwards to achieve it.

Throughout the course, you will collaborate with fellow participants to apply the methodology to real ideas, engage with practical tools to develop and validate business plans and cultivate an intrapreneurial mindset that drives customer-centric, commercially viable innovations. You will also learn to lead large-scale innovation initiatives with both speed and effectiveness.

The Working Backwards approach has been key to building Amazon.com, AWS and Alexa, and has also fuelled innovation across other major global enterprises like DBS, Changi Airports, Petronas and Astro.

What You'll Learn

This course will equip you with the skills to:

• Master the Working Backwards Approach.
• Leverage Essential Tools.
• Navigate Enterprise Challenges.
• Implement the Scientific Method.
• Enhance Validation Skills.

Minimum Entry Requirement

• Singapore Citizens or Singapore Permanent Residents
• Able to commit to the full duration of the programme