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S$665.00 S$332.00 (after SkillsFuture subsidy)
Last verified: 2026-08-03
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LO1:
The trainee will be able to manage customer loyalty programmes in the framework for commercial benefits that are aligned to consumer and pri-vacy laws and industry standards.
LO2:
The trainee will be able to convert customers to brand advocates by rec-ommending products or service based on anticipated customer needs to build customer loyalty and retention
LO3:
The trainee will be able to monitor customer loyalty programme using the essential features of customer databases
What You'll Learn
Unfortunately, while consumer behaviour has changed, corporate decision-making seems to be lagging behind in a significant number of establishments, particularly start-ups and some SMEs. Not all establishments are aware of the importance of customer loyalty's impact on generating revenue, nor how to deal with it. This course seeks to address establishments' need for customer loyalty training, to raise awareness and competency in handling of customer loyalty by way of technology and CRM software systems, so as to increase customer satisfaction and revenue.
Minimum Entry Requirement
Applicants should preferably be:
a. Have at least GCE 'N' level education
b. Be able to speak, listen and read English at a proficiency level not lower than the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL Level 5)
c. Have a least 2 years of relevant industry experience
d. Have the sufficient IT skills to use Zoom, email, and internet browsers.