Google Marketing Fundamentals

• Be introduced to the various Google products available such as Google My Business, Google Analytics and Google Trends
• Learn about how businesses use Google Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) to reach out to potential cusotmers
• Understand how to plan and prepare to drive customers towards a sale using a Customer Journey Map

What You'll Learn

• Best Practices for Setting up Google My Business: Create a Google My Business account to enhance visibility towards potential customers
• Create, Develop and Evaluate a Customer Journey Map: Understand w hat is a Customer Journey Map and how to align it with customers' expectations
• Enhance customer experience via tools available on Google: User tools such as Google My Business, Google Trends and Google Analytics to provide customers with positive user experience

Minimum Entry Requirement

Aged 21 and above

Have basic computer literacy Level 2

Have minimum GCE "N", "O" or "A" Level / NITEC or a diploma qualification and minimum 2 years of working experience;

Have a basic understanding of the camera functions of the mobile phone and

Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.