Google Analytics (synchronous E-Learning)

• Configure Google Analytics to track website visitors based on customer purchasing journey
• Interpret customer personas and behavioural metrics behind web analytics
• Analyse traffic sources, visitor, and content data
• Set up goals and e-commerce tracking to study economic and industry trends
• Manage a customer-centric research program to measure visitors' engagement
• Perform analytics to improve advertising & marketing ROI
• Evaluate web analytics and response rate within the organisation

What You'll Learn

This 2-day Google Analytics course is a comprehensive web analytics course that covers topics from basic setup and configuration to advanced tracking features.

Minimum Entry Requirement

• 21 years and above.
• Possess minimally a 'N' Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5.
• Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5.
• Possess basic computer literacy, including navigating a personal computer operating system and internet skills.
• Minimum 1 year of working experience.