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S$3,500.00 S$1,050.00 (after SkillsFuture subsidy)
Last verified: 2026-08-03
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Understand the fundamentals of Google Analytics
Learn how to measure, report and analyse data in Google Analytics
Understanding dimensions and metrics
Install and audit your Google Analytics setup
Gain proficiency in Google Tag Manager and Google Data Studio
What You'll Learn
Google Analytics has become the de-facto website tracking tools used by webmasters and marketers. It is very powerful in measuring, reporting and analyzing your data. With a growing digital media spend, it also comes with a stronger demand of digital analytics talent.
This 5-day programme teaches marketers the data-driven approach to digital marketing and participants will learn how to measure, report and analyze data collected in Google Analytics.
Minimum Entry Requirement
Basic computer literacy