Fast Track Copywriting Mastery

• Distinguish various types of broadcast and interactive media
• Evaluate appropriateness for each media type to achieve marketing outcomes
• Define target audiences for products and services
• Write suitable pitch to highlight the values and features of the products and services
• Write new copy for broadcast and interactive media that is semantically correct and follows grammar rules
• Revise copy for consistency with the brand guidelines and within legal and ethical constraints
• Choose digital platforms that suit the selected copy style to achieve marketing objectives across the customer journey
• Develop storyboard for broadcast and interactive media
• Create advertising copy with media elements based on the storyboard to fulfil the marketing objectives
• Develop schedules and budgets required for delivering commercial advertising and broadcast media copy

What You'll Learn

This 2-days copywriting and content writing course will equip learners with the necessary skills to write engaging content and persuasive ad copy for the various digital channel.

Minimum Entry Requirement

• 21 years and above
• Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 6
• Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 6
• Possess immediate computer literacy
• Minimum 1 year of working experience