Effective Event Management

? Understand purpose of event & event objectives? Develop the event positioning & concept/ theme & event brief? Discuss the challenges of different target groups & venues? Develop the event timeline, budget & checklists? Manage event suppliers & event team ? Manage the expectations, budget & timelines? Develop an Integrated Event Marketing approach for better impact? Examine the requirements of different types of events ? Apply contingency planning

What You'll Learn

• List the different types of events and discuss their requirements/implications2. How to get started? Event Concept, objectives and positioning? Target groups and expectations? Date and Time of event ? Venue selection ? Program and Entertainment ? Estimated Budget3. Creating an effective Team? Organise the event team? Manage external partners and suppliers4. Managing the Event ? Project Management? Budget Control5. Organising the different events ? Press Conference? Overseas Event ? Outdoor Event? Conference and workshop? Exhibition and Road-show? Product Launch6. Event Logistics? Invites / Tickets? Catering? Staging and Signage? General Checklist7. Organising a Great Event? Catering for the unexpected ? Integrated event marketing? Tips for Organising a Great Event