(ecornell) Pricing Strategy

In this course, you will analyze pricing data, evaluate key factors relevant to pricing effectiveness, and use your insights to optimize product prices. You will have the opportunity to apply a variety of popular pricing formulas and determine the business impact of the resulting price changes. Ultimately, the skills developed in this course will allow you to make pricing decisions that will maximize profits for each product or service in your organization. The course is provided by eCornell in partnership with Genashtim.

What You'll Learn

Determine a customer's willingness to pay for a product or service

Consider behavioral factors affecting willingness to pay

Explore other key pricing methods