(ecornell) Preparing for Commercialization and Implementation

In this course, you will examine how to maximize the value proposition for a given invention for your desired market segment. You will explore how to identify and analyze risks associated with an invention and how to frame those risks in your opportunity package. By leveraging a tool originally developed by NASA, you will determine the steps needed to bring an invention to market and develop a roadmap for meeting that goal. By the end of this course, you will be able to bring all the pieces of an opportunity package together, giving you the foundation needed to begin thinking about a business development plan going forward.The course is provided by eCornell in partnership with Genashtim.

What You'll Learn

Consider the inventive features, property control position, and marketability of an invention to identify potential value

Evaluate the risks associated with an invention

Perform an in-depth analysis of the market potential for an invention

Describe the opportunity package for an invention