(ecornell) Marketing Fundamentals

In this course, you will be introduced to a systematic way of thinking about marketing all products and services. You'll discover how to define your target market, how to focus on their needs and wants by providing the right kinds of value, and how to attract them (and retain them) as customers. A three-part course project to create a strategic marketing brief will give you practice in performing all of the valuable activities that enable you to discover, target, reach, acquire, and retain your customer base. The course is provided by eCornell in partnership with Genashtim.

What You'll Learn

Identify target markets and customer segments

Develop a marketing mix to reach the right target market

Develop a plan to both acquire and retain customers