(ecornell) Managing the Product Lifecycle

This course will show you how to prepare for product launch through close coordination with key departments like marketing, operations, sales, and quality assurance. You will explore ways to build up to an effective mass product launch, and then track and manage the product in the market after launch. You will see how to work with your colleagues in other departments to ensure appropriate growth in product features as well as market viability. Finally, you will reflect on the decisions and steps needed when ï¿1⁄2sunsettingï¿1⁄2 a product at the end of its lifecycle. The course is provided by eCornell in partnership with Genashtim.

What You'll Learn

Prepare for ï¿1⁄2go-liveï¿1⁄2 of a product.

Explore best practices for a successful launch.

Track and manage a product in the market.

Prepare to sustain and improve a product over time.

Consider how to retire a product when the time is right.