Profile
In this course, you'll use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences. Through interactive, applied activities, you'll analyze how customers naturally segment themselves within your market — and how to predict and target the most profitable segments for your business. Customer data analyzed are similar to what is typically commissioned from market research firms. The course is provided by eCornell in partnership with Genashtim.
What You'll Learn
Use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences.
Apply cluster analysis to predict and target the most profitable segments for your business.
Analyze how customers naturally segment themselves within your market.