Digital Media Engagement Strategies

Students will be guided on how to strategically integrate digital media tools in the content creation process and well as to employ digital media tools to drive traffic and attract readers. Students will also learn how, through design and storytelling, digital media platforms can be used to create targeted messaging that deliver multiplied and measurable results. Students will gain hands-on experience designing news content as well as communication strategies for major digital platforms including web, social media and mobile.

What You'll Learn

Audiences today seek content from multiple platforms and media professionals must learn to communicate through and across these platforms. This module introduces students to concepts and techniques that enables them to write and create content catered to online audiences on digital media platforms.

Minimum Entry Requirement

Applicants should possess a relevant local polytechnic diploma or degree in any discipline. For applicants who do not meet the MER, the polytechnics will consider discretionary entry based on the structured process for discretionary entry to CET diploma programmes.