Digital Media Campaign Capstone Project

The module is designed as a capstone project to affirm students' job readiness for the media and communication industry. The campaign proposal will allow students to apply the knowledge and skills obtained from the previous modules in this programme.

What You'll Learn

The module is designed as a capstone project to affirm students' job readiness for the media and communication industry. In assigned teams, students will take on the role of a marketing agency and conceptualise, plan and propose a digital marketing campaign proposal for a company/industry partner based on a given project/campaign brief. The campaign proposal will allow students to apply the knowledge and skills obtained from the previous modules in this programme. For example, they will be required to conduct situation and audience analyses, create mock-ups of digital marketing content and plan a campaign using the budget and resources outlined by the client.

Students will be guided by the programme facilitators who have extensive industry experience. The project serves as an important cornerstone in the students' professional portfolio, which can be critical in the students' ability to stand out amongst other candidates during job application.

Minimum Entry Requirement

• Applicants should possess at least a local diploma qualification or equivalent from recognised institution.
• Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted will have to go through an interview and/or entrance test.