Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World

Candidate will learn

Brand management strategies

Brand portfolio, image, and position

Shopper personas

Campaign evaluation tools and methods

Means of using data gathered from precampaign testing

What You'll Learn

For marketing executives in Retail:

a) Identifying value to your customer and communicating to spread digital/social currency

b) What is social currency?

c) Coming up with a funnel strategy to make sure you cover, awareness, retention and conversion

d) Branding strategies to increase brand awareness through digital marketing

Minimum Entry Requirement

• Singaporean and PR

Minimum GCE 'O' level

• International

IELTS score 5.5 or TOEFL 600 AND

High School Diploma equivalent to GCE 'O' Level with minimum grade C6 for 3 subjects, including English and Mathematics

• ALL Students are required to have basic digital literacy, knowledge of computers and Microsoft Office