Digital Marketing Measurement and Analytics (synchronous E-Learning)

LO1. Recognize a variety of digital marketing and web analytics tools available today

LO2. Identify the role that digital marketing analytics plays in conjunction with web analytics

LO3. Outline how different marketing analytics tools are used for understanding the online marketplace

LO4. Apply digital marketing analytics tools to capture key metrics of performance for a given marketing campaign

LO5. Review marketing campaign data across multiple channels to optimize marketing strategies for optimal performance and ROI.

LO6. Analyze the efficiency of a given marketing campaign in obtaining optimal ROI

LO7. Recommend ROI optimization strategies for a given marketing campaign based on marketing campaign data and performance analysis

What You'll Learn

The success of a business is predicated on its profitability. A marketing department has an impact on those metrics and therefore the ultimate profitability of a business. This course is about how a digital marketer employs metrics and analytics to refine campaigns.

Learners who successfully complete this course will be able to explain the customer journey through the sales funnel and explain, analyse and use data generated by analytics technologies to manage and refine a marketing campaign. They will be able to define data, customise how it is viewed, monitor and evaluate progress, and provide advice on how to optimise success.

Minimum Entry Requirement

• 21 years and above
• Minimum 1 year of working experience
• Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 5, and at a Workplace Numeracy Level 5
• At least a N / O Level or equivalent