Digital Marketing – a Practical Approach to Search Engine Optimization (SEO) (synchronous and Asynchronous E-Learning)

At the end of this course, learners will be able to:

• Gain knowledge in the fundamentals of Digital Marketing Analytics
• Identify the difference between SEO and SEM (Search Engine Marketing)
• Understand the benefits of SEO
• Explore the SEO ranking periodic table
• Understand On page SEO optimization
• Understand Off page SEO optimization
• Craft an effective SEO Strategy Plan
• Perform SEO audit
• Monitor reports and interpret SEO related data
• Learn through hands-on practical session

What You'll Learn

This is the fifth module in the SCTP series. The most effective digital marketing channels is organic search! This explains why understanding the fundamentals of Search Engine Optimization (SEO) is very crucial in the digital marketing world. We understand that SEO may be a very technical subject to many. Hence, this course has been specially designed to put across the concepts in an easy approach to engage individuals effectively! Learners will learn to appreciate the concept behind SEO, create site architecture, conduct effective keywords research, understand the factors that affect their rank positioning, perform SEO audit and monitor the SEO performance of websites. There will be hands-on practical session for learners to concretize the concept that they have acquired in the most effortless manner.

Minimum Entry Requirement

Singapore Citizens and Permanent Residents interested to switch career into the field of Digital Marketing, meeting the following criteria:

I. GCE 'O' level with minimum 2 years relevant working experience; OR

II. GCE 'A' Level; OR

III. Polytechnic diploma; OR

IV. NITEC in any specialization with 3 years working experience

V. English Language Proficiency: IELTS 5

VI. Computer Literacy (Intermediate Level)

VII. Familiar with MS Word and PowerPoint

VIII. Must possess a laptop or desktop