Digital Consumers and Technologies

Students will be able to achieve the following learning outcomes from NSDMA:

a) Conduct market research through new and existing technologies to deploy assets with the consideration of data privacy across platforms.

b) Develop digital strategy through analysis of digital media to execute market tests with the end-goal of optimising goal completions and conversions.

c) Develop optimised digital content to enhance engagement across digital media platforms.

d) Develop a growth plan through hypothesis testing that draws relevant insights to execute growth strategies for the product/brand.

e) Establish public relations through co-branding and integrate branding with other sales and stakeholder management strategies to enhance a brand's reputation.

f) Develop higher-level competencies through practicum training in digital marketing skill-sets from market research to post-campaign analysis.

What You'll Learn

The Digital Economy landscape evolves rapidly through platforms and touchpoints. This forms a gap in the talent pool to adapt towards the effective usage of new platforms. While most platforms phase out, some platforms remain relevant. Platforms and touchpoints are expected to change constantly. The one-year part-time Specialist Diploma course in Digital Marketing and Analytics (NSDMA) develops the skills and mind set to approach, learn and adapt from legacy platforms. Students will be trained to use digital media and e-commerce to engage, track and build relationships with their customers while establishing and increasing a brand's visibility. NSDMA prepares students to take up roles as Community Development Executive, Marketing Executives and to progress to Marketing Manager.

NSDMA leverages the strengths of each school: School of Business in digital marketing strategy & analytics, and Media, Arts & Design School in social media marketing and digital content generation (e-commerce).

Minimum Entry Requirement

The entry requirement for the NSDMA course is a diploma or higher qualification in any discipline from a Post-Secondary Education Institutions (PSEI).