Digital Branding & Engagement Strategy for Small Business and Entrepreneurs (synchronous E-Learning)

The objective of this module is to help entrepreneurs to comprehend and appreciate the importance of building their brand both online and offline. This will encompass the knowledge of developing a digital brand strategy, engaging in digital engagement and marketing.

What You'll Learn

In this workshop, participants will learn how to develop a holistic brand strategy, how to make their brand stand out (both online and off line) by considering their touchpoints, and understand how they should engage their target audience using different marketing tools, in particular digital tools such as social media platforms, online performance tracking tools and using the appropriate communications approach. <BR>

As a result, the knowledge acquired from this workshop will help participants to elevate themselves from being just online traders to brand owners, and add value to their entire business venture.

Minimum Entry Requirement

Diploma or an equivalent qualification from a recognised institution