Design Thinking: Designing a Competitive Customer Experience (synchronous E-Learning)

• Ethnographic Research
• User-Centred Design
• Customer Composites and Montages
• Walking in the Shoes
• Pattern Recognition
• Insight Development
• Divergence and Convergence

What You'll Learn

At the end of the workshop, participants will:

• Understand the principles and approaches of ethnographic Research which is a specific field of Design Thinking
• Learn the mechanics of how Ethnographic work is executed for business and organisations
• Apply the methodologies of customer montages, walking in the shoes and insight development
• Understand how customers are chosen through
• Practice the use of Dimensions of Differences
• Use pattern recognition problem-solving skillz around how insights become specific solutions
• Learn best practices around how other companies have executed innovative plans.