Customer Experience Management (sf) (synchronous E-Learning)

Upon completion of this module, the learner is able to analyse implications of customer profiles, requirements and buying patterns on organisation's marketing strategy, and propose customer engagement initiatives.

What You'll Learn

• Analyse Implications of Consumer Behaviour on Marketing Strategy
• Understand the importance of Customer Segmentation
• Analyse Customer Buying Patterns and Influencers
• Managing Customer Experience
• Communicating Effectively with Customers
• Measuring Customer Experience and Engagement Satisfaction