Content Management (sf – Manager) [synchronous E-Learning]

By the end of this module, participants will know how to:

• Develop the right theme, messaging, tone and personality in both visual and written web content.
• Apply guidelines and requirements to the design, texts, images, tone of both visual and written content to websites and web content
• Manage web maintenance

What You'll Learn

This course offers the knowledge and skills to manage the development, publishing and maintenance of websites and web content that is aligned to the brand to engage the audience.

The module will cover the following areas:

• An introduction to web content and why content is important.
• The factors that contribute to a well-functioning website and good web content
• Introduction to web content management
• Popular web content management systems (CMS) and the pros and cons of each CMS
• Introduction to Content Strategy: The 5 W's of web content strategy/ development
• The different components of a website – functions and development
• Website maintenance
• Copyright, intellectual property legislation and privacy requirements relating to web content
• Improvement of web design to enhance user experience

Minimum Entry Requirement

• GCE 'O' level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 6 for Reading, Listening and Numeracy; and
• With at least 3 years supervisory/managerial working experience in retail or Professional/Managerial/Management Executive (PME) position in non-retail sector

For E-Learning classes at SIRS, participants MUST have the following:

• Laptop / desktop computer
• Stable WIFI
• Webcam (external or built-in)
• Earpiece / headphone with microphone