Consumer Research with Data Visualisation

• Evaluate the use of exploratory and descriptive research designs, qualitative and quantitative research methods,and primary and secondary data in market research
• Formulate a market research plan incorporating the various stages of the market research process
• Compare the various sampling and data collection techniques
• Develop quantitative and qualitative research materials for the gathering of primary data
• Analyse information and data through content analysis and various statistical techniques to provide meaningfulconsumer insights.
• Apply data visualisation principles to create visuals for the communication of consumer insights
• Use storytelling for the communication of consumer insights

What You'll Learn

This module provides students with comprehensive coverage of concepts, tools, and techniques to gain consumer insights, with an emphasis on generating, applying, and interpreting these insights obtained to aid business decisions making particularly in the area of consumer marketing.

Minimum Entry Requirement

• Applicants should possess at least a local diploma qualification or equivalent from recognised institution.
• Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted will have to go through an interview and/or entrance test.