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S$3,000.00 S$1,500.00 (after SkillsFuture subsidy)
Last verified: 2026-08-03
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At the end of this module, the learner is able to gain the following:
- KNOWLEDGE-
 Fundamentals of digital marketing
 Various channels for digital marketing
 Social Media and Content Marketing concepts
 Paid advertising on social media and search engine
 Principles of SEO and characteristics of effective landing pages
 Basic Google Analytics
- SKILLS-
 Set up social media pages for business
 Create buyer personas for target audience
 Create a marketing and content plan
 Create landing pages
 Set up and execute PPC campaign in Google Ads and Facebook
What You'll Learn
01 Introduction to Digital Marketing
02 Digital Marketing Channels
03 Social Media Marketing Fundamentals
04 Social Media Marketing Strategies
05 Landing Pages & Basic Analytics
06 Fundamentals of Facebook Advertising
07 Fundamentals of Google Advertising
08 Google Search Engine Marketing (SEM)
09 Fundamentals of Email & Content Marketing
The learner will perform e-learning and assignments for the "Instructional Units" with online support from the mentors. Subsequently, the learner will perform a modular project with the guidance of an industry expert who plays the role of "Project Mentor".