Ai-Driven Strategic Content Marketing

In today's fast-paced digital landscape, strategic content marketing is essential for businesses to stand out amidst the noise and capture audience attention. However, creating content can often be time-consuming, which can be a disadvantage to Small Medium enterprises (SMEs) competing with the bigger brands. Enter Generative Artificial Intelligence (Gen AI), which has become a game-changer in recent months.

What You'll Learn

At the end of the 3-day course, participants will be able to:

Understand Content Marketing Fundamentals:

o Explore the core principles of content marketing

o Identify audience segments and create consumer personas

o Outline the content strategy development process

o Outline the role of Artificial intelligence (AI) in creating strategic and efficient content marketing

o Leverage data-driven insights for content ideation

o Utilise AI to analyse social chatter and find possible keywords/areas to improve branding and brand voice

• Harness AI for Content Creation:

o Explore generative AI tools for text, image, and video creation

o Utilise text-based generative AI tools to gather content ideas and write content

o Utilise image-based and video-based generative AI tools to produce interactive and engaging content for branding

o Utilise audio-based generative AI tools to record voiceover and generate music

Minimum Entry Requirement

Proficiency in English