Advanced Certificate in Digital Transformation in Marketing Module 6: the Future of Digital Marketing

At the end of the 2-day module, participants will be able to:

• Bridge the gap between what is known about customers and what can actually be known about them
• Learn how Artificial Intelligence can be used to uncover a customer's purchase pattern
• Make use of data to create intelligent pricing programmes, which react to market activity

What You'll Learn

In this module, participants are encouraged to speculate about the future of marketing and discover how they can harness opportunities and identify the necessary considerations for building a feasible digital transformation strategy, through a selection of the most important factors to consider such as: data tracking and analytics, data privacy regulation, value creation, etc.