Advanced Certificate in Allied Legal Professional Skills Module 5: Legal Communications and Business Development

At the end of the 2-day module, participants will be able to:

• Explain what the concept of communications and business development
• Explain why business development is important
• Explain the ethical and professional limits on business development
• Identify appropriate channels and platforms for marketing and business development
• Explain the concept of branding and personal branding
• Craft a communications and business development strategy

What You'll Learn

Effective communication is a vital tool for any working professionals. Your success at getting your point across can be the difference between sealing a deal and missing out on a potential opportunity. Communication is also important within the organisation. Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency.

The overall objective of this module is to help participants understand how lawyers can communicate effectively with non-lawyers and how to create a marketing strategy that drives business to the firm.