(18hrs) WSQ – Digital Marketing Analytics (synchronous E-Learning)

At the end of the program, learners will be equipped with the requisite knowledge, skills, and attitudes to make informed decisions in formulating customized digital marketing reports that illustrate Return on Investment (ROI) with key metrics and accompanying data insights for reporting to senior management, that will support the management in their efforts to optimize digital marketing strategies of the company in accordance to organizational business goals and objectives.

What You'll Learn

LU1.Introduction to Digital Marketing Analytics

LU2.Digital Analytics for Business Owners and Marketers

LU3.Understanding the Key Metrics to Track for Digital Marketing

LU4.Introduction to Digital Data Optimisation

LU5.Digital Optimisation and ROI Measurement for Businesses

LU6.Setting Up Google Analytics

LU7.Interpreting Google Analytics Reports

LU8.Forming Data Insights and Crafting your Digital Marketing Report for Senior Management