(16hrs) Icdl Introduction to Digital Marketing (synchronous E-Learning)

At the end of the training, learners will be able to perform the following:

• Understand key concepts of digital marketing, including advantages, limitations and planning.
• Understand various web presence options and how to select appropriate keywords for search engine optimisation.
• Recognise different social media platforms, and set up and use common platforms.
• Understand how effective social media management assists in promotion and lead generation.
• Use a social media management service to schedule posts and set up notifications.
• Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
• Understand and use analytics services to monitor and improve campaigns.

What You'll Learn

Digital Marketing Concepts

• Key Concepts
• Planning

Web Presence

• Web Presence Options
• Website Considerations
• Search Engine Optimisation

Social Media Setup

• Social Media Platforms
• Social Media Accounts

Social Media Management

• Social Media Management Services
• Marketing and Promotion Activities
• Engagement, Lead Generation and Sales

Online Marketing and Advertising

• Online Advertising
• E-mail Marketing
• Mobile Marketing

Analytics

• Getting Started
• Web Analytics
• Social Media Insights
• E-mail Marketing and Online Advertising Analytics