Human-Centric Design: Improve Operational Efficiency and User Experience

The course aims to equip learners with human-centric tools and methods to develop quality service journey and environment by empathizing with customer needs.

The key Human-Centered Design (HCD) principle involve leveraging on multiple stakeholders in identifying and addressing issues instead of a linear top down approach to improve customer experience.

The scope in this course includes:

• User research methods to understand and empathize with customers.
• Mapping data to analyse & identify improvement opportunities.
• Developing Personas from research to visualize key audience.
• Ideation methods to address relevant issues with innovative ideas.

What You'll Learn

Human-centred design is a problem-solving approach that prioritizes users' needs, preferences, and behaviours – understanding their perspectives and experiences, and actively involving them to improve customer experience.

Minimum Entry Requirement

Requires working English language proficiency.